Motion graphics and animation done in-house, start to finish. Live-action shoots are solo, local to London, and never crewed up.
from £350
See all pricing →Most video work passes through
too many hands.
Mine doesn't.
Scope of work
What’s included
- Motion graphics & animation
- Social & short-form video
- Video editing & post-production
- Sound design & colour grade
- Script & storyboard
- Solo live-action shoots (London only)
The approach
How I think about it
Most of what people ask for as "video" doesn't need a camera at all. It needs motion: an idea built in After Effects or Cinema 4D, not filmed on a set.
When a brief does call for live-action, I shoot it myself, on my own kit, local to London. No crew, no call sheet, no production-company markup. If a job needs more than that, I'll say so upfront rather than quietly subcontracting it.
The edit, the colour, the sound design, the motion, all in-house either way. One conversation, one timeline.
Process
How I work
- 01
Concept
Script, storyboard, and style defined before anything is animated or filmed. Every variable locked upfront.
- 02
Production
Animation and motion built frame by frame. Live-action pieces, when a brief calls for one, are shot solo on my own kit, around London.
- 03
Post-production
Edit, grade, sound design, and motion graphics, all handled internally. One person, start to finish.
- 04
Delivery
Final files in every format you need: broadcast, web, social. Properly exported and ready to use.
Selected work
What I’m putting my name to
In-house production
Motion work and short-form video produced end-to-end by the Apexify studio. Reel available on request.
More case studies in the showcase.
What this isn’t
Work I don’t take on
- Stock-footage edits sold as original production.
- Multi-day shoots, crews, or filming outside London.
- AI-generated video passed off as bespoke work.
How I work commercially
Engagement model
Fixed-scope projects
Clear deliverables, clear timeline, clear price — 50% to start, 50% on delivery, and finals released when the balance clears. No scope creep, no surprise invoices.
Monthly retainers
Ongoing capacity for clients who need it. Cancel monthly.
Founder-direct contact
You talk to the person doing the work. No account managers, no proxies.
No meeting bills
I bill for work, not for meetings about work.
Quick answers
Common questions
Mostly I animate and edit. When a brief needs live-action, I shoot it myself, solo, and only within London. I don't crew up for bigger shoots.
A typical short-form animation or edit: 2-4 weeks from brief to delivered cut. Scope grows with length and motion complexity, not crew size.
Yes. Post-production-only engagements, edit, grade, sound design, motion graphics, are some of my favourite work.
Yes, it's the core of this discipline. After Effects, Cinema 4D, and frame-by-frame work as the project needs.
No. Live-action shoots are solo and local. For anything further afield, or that genuinely needs a crew, I'll point you to who does that well rather than take it on.