From design to full-stack, all in-house. I build websites that are fast, considered, and worthy of representing your business.
from £750
A website is a product.
I build it like one.
Scope of work
What’s included
- Website design & build
- Custom web application development
- Custom web applications
- CMS setup & integration
- Performance optimisation
- Ongoing support & maintenance
The approach
How I think about it
Most agencies sell you a CMS and call the job done. The hard part isn't the build. It's making something your team can use after I hand it over.
I design and build in the same place. No wireframes thrown over a wall to a developer who's never seen the brand. The person designing the page is the person writing the code.
Performance and accessibility aren't features I charge extra for. They're the floor.
Process
How I work
- 01
Scope
I define exactly what gets built, what the success criteria are, and what the timeline looks like. No surprises later.
- 02
Design
I produce high-fidelity designs before writing a line of code. You see exactly what you are getting before I build it.
- 03
Build
I build in-house. No outsourced development, no hand-off chain. The person who designed it builds it.
- 04
Launch
I handle deployment, QA, and any technical setup. You get a fully working site, ready to go live.
Selected work
What I’m putting my name to
apexify.uk, built in-house
Vite, React, Cloudflare Pages. Hand-built front to back. The site is the demo.
More work coming as it ships.
What this isn’t
Work I don’t take on
- Wix, Squarespace, or page-builder rebuilds dressed up as custom work.
- Five-page brochure sites that fall over the moment you need to extend them.
- WordPress themes with a fresh coat of paint.
How I work commercially
Engagement model
Fixed-scope projects
Clear deliverables, clear timeline, clear price. No scope creep, no surprise invoices.
Monthly retainers
Ongoing capacity for clients who need it. Cancel monthly.
Founder-direct contact
You talk to the person doing the work. No account managers, no proxies.
No meeting bills
I bill for work, not for meetings about work.
Quick answers
Common questions
Marketing sites typically run 4-8 weeks. Custom web apps depend entirely on scope. I scope it carefully at discovery so you know before you commit.
Custom code by default, with Webflow for content-heavy sites when it fits the brief. I pick the stack that suits the project, not the stack I want to charge for.
I can. Most clients keep their own hosting accounts. I set up the deployment and hand over the keys.
You either take it over or I keep it running on a retainer. Either way, you own everything.
Yes. I do design and front-end and integrate with whatever back-end your team is already running.